Episode 12 - Contests for Content - Crowdsourcing and Blog Off II

When Andrew Ballenthin did his initial Blog Off contest on his Community Marketing Blog he not only generated interest, he inherited a number of new writers who continue to add exciting content to his site. But he wasn't the only one to benefit. The participants loved it and during and after the initial contest, the group stuck together and has started to form their own community around the blog. This year the contest is bigger, the prizes were valued into the tens of thousands of dollars and a much larger group of contestants participated. Game Changing is pleased to bring in the winners of Blog Off II - three astounding bloggers: Sean Nelson, Sam Diener and Tim Ruffner Want to make YOUR blog a winner? Lets get some tips from these winners. We'll also explore the contest and find out about the experience of crowdsourcing from the crowd's eye viewpoint.