Sean D'Souza-Psychotactics, Why Customers Buy

Sean D'Souza is the driving force behind "Psychotactics", and an expert on using and understanding psychology to dramatically increase sales. 15+ years ago, he joined Leo Burnett one of the world's largest ad agencies. The skills he learnt took Sean on the heady road of copywriting, writing TV commercials (and how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner. Sean has developed a system called Psychotactics. Psychotactics unlocks the working of the human brain and radically tweaks the way you think and act about your business. This results in clarity of thought and greater profits.