Michigan reaps the benefit of the "Batman v Superman" excitement

The Michigan Film & Digital Media Office was responsible for bringing the filming and production of the "Batman v Superman: Dawn of Justice" movie to Michigan, and now that the movie is launching nationwide on March 25th, the MFDMO is also responsible for having engaged a Michigan mobile app development firm to build a mobile app to tie in with the movie and showcase all the Michigan locations where the filming took place, which launches the same day.

Join host Melissa Birnie and her guest, Jenell Leonard, Commissioner of the Michigan Film and Digital Media Office to learn about the process of filming the movie in Michigan, selecting a firm to build the mobile app, the purpose of the app, and what the film commission, the State - and the film - hope to achieve with the mobile app at 9:00 a.m. on Friday, March 25th.