Empowering You Radio Presents: Marketing to Affluent Customers

Join your host Business Building Expert Robin Hardy as she chats with Marketing to the Affluent Expert, Kelly O'Neil. Marketing to the Affluent is a fantastic strategy for many service professions – especially those who are marketing products and services that can be viewed as “discretionary” spends. Affluent is a broad label that describes many sub-groups differentiated by income, age, mindset and other characteristics of the like. But typically, ‘the affluent’ are defined as individuals earning income greater than $150,000 and with a combined $1 million in total assets. Have the potential dollars convinced you? If not, here are 5 more reasons why you MUST market your services upwards towards this lucrative audience. If you have any questions about the show you may email me at Robin@RobinHardy.net or to listen to archived shows visit http://www.RobinHardy.net