Empowering You Radio: Unstoppable Influence

Join your host Robin Hardy as she chat with Edie Raether An expert on “Breakthrough Thinking for Mastering Change and Business Excellence,” Edie Raether, MS, CSP is an international speaker, trainer, and coach. An authority on influence, innovation, and intuitive/emotional intelligence, Edie has presented to over 3,500 professional associations and Fortune 500 companies such as IBM, SC Johnson, General Motors, and JC Penney as well as numerous entrepreneurial organizations. She is the author of various inspirational and business books that have been published in over a dozen countries. Edie has been a college professor, talk show host with ABC, and the CEO of Edie Raether Enterprises, LLC for over 35 years. “Must Have” Motivational Methods: • Tension Management: Strategic Sales Maneuvers by Design not Default • What One Thing Everyone Buys (Hint: It’s Not a Thing!) • Motivational Maneuvers to Regulate, Direct and Influence the Outcome of Any Process • Implement the Four Cornerstones of Your Success Blueprint: Self Mastery, Presentation, Persuasion, Influence • Next Level Communications: Don’t Just Inform—Influence; Communicate—Convince; Present—Persuade • Why the #7 Sells – And What Doesn’t • When NOT to Pitch—Why “You” Never Should Close • Questions: Not Just What to Ask, but WHEN to Ask Managing Mindset: The Mental Game of Persuasion • Decisions: Learn the “Sequence” of Scientific Decision Making • Emotional Triggers: Mental Shortcuts for Selling to the Instinctual Brain • Selling is No Longer Selling but Buying a Piece of the Customer’s Mind • Escaping Apathy – The Velvet Prison: Measurable Strategies to Turn Untapped Potential and Passion into Productivity and Profit