Empowering You Radio presents: LIGHTS! CAMERA! ACTION! The POWER of PR

Join your host Robin Hardy as she chats with author and PR expert Angela O' Mara. ‘Lights! Camera! Action! The POWER of PR’ teaches business owners how to breathe new life into their business by generating news coverage on their own. Beginning with an overview of public relations, this book demystifies the powerful but elusive world of media and breaks it down into a step-by-step guide that even a novice at PR can understand and use with ease. Many business owners in general, are tired of seeing others they feel are less qualified than them on TV. This book explains the world of media and teaches them how to write press releases and contact the media directly in an effort to showcase their individual expertise. Angela O’Mara came to the USA at age nineteen and is now celebrating her 30th year in America. She has spent the last twenty-two years promoting businesses to the media and has participated in thousands of media interviews world-wide The power of the media is vital to the success of a business, but in these turbulent times, not everyone can afford to hire a PR agent. Lights! Camera! Action! is a go-to-guide that teaches people how to approach and obtain media on their own. The book retails for $24.99 and is available at Amazon.com, Borders.com and BarnesandNoble.com and as an e-book at www.theprnewsroom.com.