Writing to Your Specific Audience

Whether blogging or advertising you have a target audience. Sometimes we set very wide horizons hoping by the number of exposures we reap some results. At other times we set a very narrow horizon and aim for specific needs or desires. But, how do you determine your audience and then how to you decide on what to write?

Mike and Ken will discuss this evergreen topic today on the show. Be sure to get in the chat room if you are listening live.

Ken is @thekencook http://thekencook.com

Mike is @mikemueller http://areweconnected.com