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Chris Lucas, VP of marketing.talks about how Formstack surveyed several hundred marketers across the U.S. to evaluate bottle necks and common problems experienced when it comes to lead capture. The report identifies the top three problems marketers face when generating leads and the top five ways to improve lead quality and quantity. The report also breaks down the ways B2B and B2C marketers evaluate and optimize campaigns, determine return on investment (ROI) and track metrics.
