Kelli Richards Interviews Roberta Medina

Kelli Richards is the CEO of The All Access Group and the host of All Access Radio. As a highly sought-after consultant, super-connector, trusted advisor, celebrity wrangler and thought leader, she connects innovators and influencers from Silicon Valley to Hollywood to Madison Avenue. As a trusted advisor, she transforms the quality of people’s lives.  She's also the author of the bestselling e-book, “The Magic & Moxie of Apple – An Insider’s View.” 

Roberta Medina is the Executive Vice President for Rock in Rio, one of the largest and most successful music festival franchises in the world. Rock in Rio’s 30-year track records boasts names like Beyonce, Queen, Bruce Springsteen, James Taylor, the Rolling Stones and Justin Timerblake, and the festival’s unique approach also features “the City of Rock,” an innovative and gigantic 61-acre complex with a unique lighting system that focused on the audience—which has now become a global trend. The daughter of festival founder Roberto Medina, Roberta oversees production of the festival in Brazil, Spain, Portugal, and now, the US debut – coming up in May 2015.