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April Gilbert is a dynamic teacher, trainer, consultant, and coach who helps individuals and organizations optimize their performance through improved negotiating skills. Learn more about her negotiations training and coaching business at www.aprilgilbert.com. Ms. Gilbert has multi-sector professional experience, having worked in for-profit and non-profit organizations as well as academia. From 2001-2010, she taught in the Lorry I. Lokey Graduate School of Business at Mills College including classes in Negotiations, Entrepreneurship, Social Enterprise, Nonprofit Management, and Human Resources Management. Topics to be discussed are: (1) Women's biggest challenge in negotiations - citing two research studies; (2) The cost of not asking (3) Why do women negotiate for themselves less than men? (4) What can we do about it? advantage in "integrative bargaining"