How to Create a Woman Friendly Auto Business

With women influencing 80% of buying decisions, purchasing 50% of new cars and 48% of used cars it’s no wonder that the automotive industry is taking notice. Smart automotive businesses are reaching out to this fast growing market with initiatives aimed at attracting the attention of female shoppers. By creating family-friendly environments, re-positioning their brands and developing programs designed to understand and accommodate the needs of women, automotive companies can build establishments that not only appeal to women but to all consumers. This week's show speaks to strategies and techniques on ways to build woman friendly auto businesses.