9 Questions NPOs Must Answer Before Developing a SM Strategy [via Genia Stevens]

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses:

1. Knowing which social networks work best for each target demographic

2. Understanding who you are and what you do

3. Getting very clear on organizational goals

4. Establishing who will take ownership of development, implementation, monitoring, and analyzing your social media strategy

5. Finding tools to use and learning how to use them

6. Developing a content calendar that works

7. Setting realistic milestones

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com