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BL Ochman of What's Next Blog, David Erickson of the e-strategy Blog and Albert Maruggi of Social Media for Hospitality talk shop on Beyond Social Media. Topics include Le Cordon Bleu Social sucktitude; the Horse meat scandal; One Million Moms accuse Geico of bestiality; Calvin & Hobbes mashedup and taken down; Tracky's copy & paste marketing; Oscar tweetjacking; crowdsourced black bears and buzzwords; Facebook's purchase-targeting; and a handful of shiny new stuff.