The Vertical Mindset for Mobile Marketing

Broadcast in Technology
Sat, Dec 2, 2017 01:30AM UTC

Brand Matters

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archived

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mobile marketing
branding
technology
mobile apps

This week's episode of Brand Matters discusses why it's important for brands to switch from a horizontal to a vertical mindset when it comes to creating content for mobile devices. We also recap some related insights from the App Promotion Summit in Berlin.

Show Links

Why Brands Need to Adopt a Vertical Mindset (MarTech Series)
App Promotion Summit