Why Blogging is an Essential Marketing Tool for Business

Businesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joins 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool.

Bea focuses on coaching executive level leaders, training companies on engaging Generation Y employees in the workplace and teaching business owners and corporate leaders how to build and write blogs and use social networks as a way to expand their reach and connect with their younger employees and clients.

In this episode, you will learn why blogging needs to be added to every business marketing strategy, what some of the obstacles are to launching and maintaing a successful blog, and hear about some success stories from businesses who have benefited from working with Bea.