Creating a Killer MAP Policy | MAP 101

Everything You Ever Wanted to Know About a MAP Policy but Were Afraid to Ask...

Whether your organization is currently managing a MAP (Minimum Advertised Price) policy, UPP (Universal Price Policy), or any other pricing policy; or is exploring the possibility of creating a pricing policy, this invaluable segment offers legal insight into how to create and manage effective pricing policy with respect to the internet. In this episode, learn the legal basics of pricing from Gene Zelek, partner at one of the nation’s top legal firms, Chicago-based Freeborn & Peters.

Your Channel IQ host Anthony and Gene Zelek discuss the basics of a pricing policy, understanding the difference between a policy and a program, design and development, and keeping things legal; and Gene shares his knowledge as a pricing expert and prominent pricing policy creator for more than 70 leading manufacturers. This episode will keep you thinking and probably stir up some questions too. Ready For More? Have a listen to our new episode: MAP 201: Expanding your Policy.