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The Politics of Advertising in the Republic (part 9)

  • Broadcast in Art
CharlesXLamson

CharlesXLamson

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1st half: Aristotle's Politics

2nd half: 

How Creativity Enhances Advertising 

Through the powerful use of imagery, copy, and even humor, creativity enhances advertising. But what exactly is creativity or the creativity process? What is the role of creativity in advertising? And where does creativity come from?

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