Shampoo Communicates More than Clean Hair

When we need information we tend to scan to find what we need quickly and don't spend too much effort when there is urgency behind locating the information. Understanding this can help every person who communicates understand the importance of considering the need of the person who is using the product.

Amber of Draft-up discusses how something as simple as packaging lables on Shampoo can communicate information accurately or it can cause customers to walk away from purchasing the product a second time.