Users Matter Too

So often business owners create grand products based on fablous ideas without considering what the person who is going to use that product needs. Consider a technology transfer gone poorly, its almost always because someone didn't ask the people who are going to use the technology what they need. We are used to having what we need without much striving or effort. This is important to consider if we don't want to chase away customers simply because we don't address the things they actually need from our product.

Marketing is great but only if it addresses the proper target market. This same theory is critical when writing documents because it is nothing more than a wasted effort if the end product is never used by the persons we wrote the information for. Draft-up.com is a great resource for getting help with writing and documenting the things you need to communicate with your staff well.