Social Media Remix - Exploring Virtual Gifts with Michal Bortnik & Vlada Breiburg from AdNectar

Michal Bortnik came to AdNectar from Microsoft where he spent 6 years as a Product Manager in the consumer-products group. At Microsoft he was responsible for designing the features for XBox live —winner of the Emmy award for outstanding technological achievement—an online video game community with an industry-leading customer satisfaction rate and five million subscribers. Michal co-invented eighteen patent pending technologies enabling social interactions between Xbox players. Michal has an MBA from Stanford and a BA in Computer Science from Harvard. Vlada comes to AdNectar having spent 2 years working with a handful of social networking start ups. Prior, Vlada spent 5 years as a program manager on high profile projects at Microsoft. She was responsible for providing leadership to the cross-discipline teams involved in the design, build, and launch of Windows Live. Vlada designed features of the content publishing platform for Office Online, reducing content delivery time hundredfold and helping drive site traffic from 100 thousand to 65 million unique customers per month. Prior to this, she served as a software engineer at Sprint. Vlada has a BS in Engineering from Northwestern with a double major in Computer Engineering and Art Theory and Practice.