New FTC Testimonial Rulings... How You Can Use Testimonials to Market

The Federal Trade Commission announced recently that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. Maria Gudelis will be interviewing a Guest Expert who will explain the Ins and Outs of the new FTC rulings and how it relates to your Offline Consulting business specifically, and business in general. What can you do? What should you NOT do? How can you use testimonials for marketing in your business?