Navigating through the marketing technology jungle

Is identifying the right technology solutions to help accomplish your marketing objectives like walking through a jungle? Are you integrating technology solutions that streamlines marketing processes? Selecting marketing technology isn’t a “one size fits all” solution; but managing a mix of marketing technology tools proves an ongoing challenge for modern Marketers.  “Will the software integrate easily? Am I paying for duplicate functionality from multiple vendors?” are issues marketers need to address.

Articles:

Navigating the Marketing ‘Stack’

http://www.targetmarketingmag.com/article/navigating-marketing-stack/

Navigating the Changing Marketing Landscape

http://socialmediaweek.org/blog/2014/11/navigating-changing-marketing-landscape/” 

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