How are you driving positive and profitable customer relationships?

How well do you understand the process your customers go through when making a buying decision? Aligning with why and what drives this often non-linear journey is essential to providing a positive customer experience. So how do you map your customers’ interactions with your brand to provide customer value and yield profitable customers?

Posts:

Profitability Focus Checklist

http://www.religence.com/profitability-focus-checklist/

Contribution margin for marketers

http://www.religence.com/contribution-margin-for-marketers/

What’s your Customer Success Score! Take our FREE quiz. Now!

http://www.religence.com/alignment/

10 Silos Marketing Ops Can Bridge

http://mopartners.com/10-silos-marketing-ops-can-bridge/

Improve on traditional methods for measuring value

http://www.religence.com/improve-on-traditional-methods-for-measuring-value/

Why we need Relationship Value, the missing metric…

http://www.religence.com/why-we-need-relationship-value-the-missing-metric/

Customer Success at all costs? We say, “No!”

http://www.religence.com/customer-success-at-all-costs-we-say-no/