MarTech Stack: Transforming shiny objects into productive tools

Are you challenged by evaluating and identifying all the marketing technology options out there? How do you target and select a holistic marketing technology solution (currently being called a Martech Stack) that enables and aligns with your organization’s business strategy?

Articles:

The disruptive effects of accelerating waves of marketing technology

http://chiefmartec.com/2016/05/disruptive-effects-accelerating-marketing-technology-innovation/

Getting Over Shiny Objects: Marketing Automation & Beyond

http://mopartners.com/getting-over-shiny-objects-marketing-automation-beyond/