Is your CMO thinking like a CEO?

Does your CMO have a valued seat in the C-Suite? How effective is your CMO in aligning his or her inputs to organization’s strategic plan? Have your eye on the CMO spot? Take a broad view and start: thinking like the chief executive, worry like the chief financial officer, understand digital like the chief information officer, and have the presence of the sales leader.

Resources:

 “Think like a CEO to become a CMO”

https://www.marketingweek.com/2012/03/20/think-like-a-ceo-to-become-a-cmo/

From CMO to CEO

https://www.b2bmarketing.net/en/resources/blog/cmo-ceo

Strategic Chief Marketing Officers

http://mopartners.com/strategic-chief-marketing-officers/