Why A Business Blog? What's In It For Me?

You have an email newsletter, so why do you need to blog as well for your small business? There are many reasons, but the most important reasons is to share your expertise as a thought leader with the world. How does all that happen through blogging?

In this episode you'll learn what a blog is and why it's so important to your business. There are many reasons to consider blogging, one of them being the ability to sway the search engines in bringing more traffic to your website. You can also share content that shows your expertise and moves you forward was a thought leader. If your blog is popular, your online visibility and credibilty increases.

Blogging is an instant publishing tool that can deliver your content to your social media sites, and into the hands of many others through the RSS feed that's built into blogging. You'll learn what an RSS feed is in this podcast. Blogging is also a way to start building a community around your brand, a community of readers who love what you're doing and happy to share you and your business with others.

Listen in and hear why blogging is a tremendous benefit to your small business.