The New Economic Power Source: Exploring the Opportunity in the Hispanic Markets

As U.S. consumer markets evolve and grow, many brokers, lenders, and others in the industry are experiencing a transformation in the profile of homebuyers. This new homebuyer is not always receptive to existing sales techniques and traditional marketing approaches. These traditional methods do little in bringing the Hispanic consumer into the home buying process. Businesses that take the traditional approach and ignore these changes now risk alienating the very ethnic segments that will drive sales in the coming years. Tune in as NAHREP Chair Alex Chaparro and Vice Chair Carmen Mercado interview Multicultural real estate experts Dan Carrillo and Antonio Valdez of The Gonzales Group about having the right strategies to engage the Hispanic market.