Photographer embraces his life-long passion and receives one of the most prestigious awards!

Joao Carlos is not your typical, run-of-the-mill photographer. He is a visionary with the rock-star-attitude to match, and creativity and life flows from him like paint from a brush envisions his photography as an opportunity to create inspiring pieces of artwork, to go beyond the conventionality and impermanence of fashion and commercial photography, and to take that to a lasting fine-art level. Join me as we talk about his amazing gifts and talents as a professional photographer and his recent achievements. He has recently been awarded the 2009 Hasselblads Masters Award. The Hasselblad Masters Award is the most prestigious awards in the industry, each year celebrating the best in both established and rising photographic talent. Masters Awards are given in recognition of a photographer’s contribution to the art of photography and are judged on overall photographic ability, encompassing creativity, composition, conceptual strength, and technical skill. Past Masters include both renowned artists of international standing as well as promising newcomers in a wide range of fields and disciplines.