NY Brand Lab Radio | Aaron Shapiro

If you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. As author of Users, Not Customers, Aaron asks the question 'What's the most powerful growth engine today?' His answer is users – people who interact with a company through digital media and technology even if they have never spent a dime. The key message? Become indispensable to users and the profits will follow.It's about putting the focus on user's true needs instead of trying to get people to buy stuff. The bottom line? Every company must have an effective digital strategy to survive. If not, you're toast. Go check out his agency, www.hugeinc.com. Prior to HUGE, he was a technology entrepreneur, venture capitalist and management consultant.