How Online Surveys Act as a GPS System for Your Small Business

Mary Crogan, Senior Business Marketing Manager for online survey from Constant Contact, describes surveys as a GPS system for your small business. They help guide you along the most direct and efficient path to your goals. They are cost effective, fast, easy and rewarding mechanisms for gathering customer feedback. Online surveys are easy for customers to use, so they help you get beyond those who are generally more vocal about whether your business is doing very well or not. Online surveys take you inside the mind of the mostly silent majority and can help you chart the right course for your business.