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Readying Your Small Business for a Better Economy

  • Broadcast in Entrepreneur
Small Business Radio

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Join us for a rerun of this popular episode featuring Kate Reid, CEO of Call of the Wild, the longest running adventure travel company in the world for women since 1978.  Kate bought the company from its founder in September of 2008 - as Lehman Brothers was collapsing.  She talks about her journey as the new owner and CEO of the prestigious adventure travel company, and what tools she's found effective to help her manage her business and weather the Great Recession.

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