The Business Case for Mobile Now

As of the Summer of 2012, only 11 Fortune 500 companies let job seekers find and apply for jobs completely on their mobile devices, while only 45 of those same 500 companies had developed mobile-specific apps or career sites.  At a time where US smartphone penetration has reached approximately half of the overall population, and almost 74% of the active US workforce, mobile recruiting represents a tremendous opportunity for employers not as a future looking strategy, but as a current best practice.

AT&T, however, is one Fortune 500 employer who's getting mobile recruiting right.  After all, mobile isn't only an integral part of their employer brand, but the cornerstone of their consumer brand, as well.  Join Carrie Corbin (@thealphafemme), Associate Director of Strategic Staffing & Talent Attraction for AT&T, as we discuss how mobile is shifting the HR & recruiting landscape, what employers need to know to make mobile recruiting work for them, and AT&T's own journey from leading mobile provider to leading mobile recruiting.  

Here are the questions we'll be covering:

Q1. What role does mobile play as part of a larger social recruiting or employer brand strategy?

Q2. What are the biggest myths or misconceptions employers have about mobile recruiting?  

Q3. What does it take for employers to succeed at mobile recruiting?  Any lessons learned?

Q4. What impact does mobile have on employer brand?  How about candidate experience?

Q5. What are the key metrics or outcomes for measuring and tracking mobile recruiting success?