LIFE AID: BEAT WORLD CANCER

The trigger for this project was the day when David Bowie died - Peter Cook appeared on CNN to comment. He was filled with a complex set of emotions - at some level he considered David Bowie immortal, having grown up and lived with his groundbreaking changes in our outlook on many things, not just music. With a heavy heart he went to London, quite unable to foresee what was about to happen.

After the CNN broadcast, some music friends contacted him about building a tribute concert. Through further conversations with Patti Russo, songstress with Queen, Meatloaf etc. and Sir Paul McCartney and Queen's Monitor Engineer John Callis, Peter decided to see if we could scale the approach to global proportions.

Peter's business skills, a passion for healthcare and my music background together to organise a series of "Live Aid" concerts around the world, starting with "Rock Against Cancer" in May 2016 and scaling up to a series of major events in Summer 2017 all around the world, possibly culminating with something like The Glastonbury Festival to be the pinnacle of the project.

To do this, Peter created perfectly formed professional project team in place to raise the capital to run the main project. Hence the kickstarter project to be launched very soon.