Viva Fidel & Father Jah speak about the untapped Midwest market in the Hip Hop

Listen & learn as Viva Fidel interviews Father Jah, a Louisville pioneer who packaged tapes of original music as a young teen in the early 1990’s. By using his own "black owned and un-dependent philosophy", Father Jah is said to be the most self sufficient underground artists in the Midwest, mastering everything from, rhyming, producing, engineering, graphic design, artist development, retail, marketing, and promotions, as well as being a Hip-Hop Historian. Dont Miss this informative show!