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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

As a Marketing professional, I am always intrigued by emerging trends. A trend that seems to be reaching a crescendo is the interest in UFOs and the search for the beginning of the human race. While studying astronomy and biology in... more
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I have been hearing the argument about who has the best smartphone since Apple released its first iPhone in 2007. Smartphone users are very passionate about their phones. They argue about which is the fastest, the most secure, the... more
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We often write about hack attacks, hackers, cyber criminals and cyber security. This episode is from one of our clients (Small Business Groups) who published this article on how to protect your digital assets and cyber security. We... more
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There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties.... more
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For years you have heard consultants say that you must make your video content go viral. Yet few of them ever tell you how to actually achieve this feat of marketing magic. Is it the title that gets people excited enough to share your... more
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One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real... more
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In today's business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are... more
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Want to get more business? Is getting found on the Internet a priority for your businesses? Are you suffering because you only have less than a thousand followers? Well, Hash Tagging may be just what the social media director in... more
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For more than a decade, hackers and cybercriminals have been increasingly wreaking havoc on business, government and the general public. Cybercrime has increased by a 100-fold in the last decade. Now it's time to counterattack! But... more
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Content Marketing has become a buzz word of today's marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of... more
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