Do You Know the Language of Persuasion? - Part 1

Join the Young Media Critics as they ask you "Do You Know the Language of Persuasion? Part 1 of a 3 part series. 

The goal of most media messages is to persuade the audience to believe or do something. Hollywood movies use expensive special effects to make us believe that what we’re seeing is real. News stories use several techniques – such as direct quotation of identified sources – to make us believe that the story is accurate.  These "persuaders" use a variety of techniques to grab our attention, to establish credibility and trust, to stimulate desire for the product or policy, and to motivate us to act (buy, vote, give money, etc.) 

We call these techniques the "language of persuasion.” They’re not new; Aristotle wrote about persuasion techniques more than 2000 years ago, and they’ve been used by speakers, writers, and media makers for even longer than that.

Tune in on Tuesday, July 8, 2014 at 5 p.m. and learn about the "language of Persuasion!  Call in to join the discussion: 347-633-9114!