Personal Branding for Baby Boomers

Baby Boomers were raised to be obedient employees. We were expected to go to work for father-like corporations that would take care of us. But the world has changed. Those days are gone. 

We now need to look at ourselves as products—well-defined products that can be promoted worldwide. This is defined by personal brand. Can you afford to ignore developing and promoting your personal brand? If you want to stay employed for the next 20 years (which many Baby Boomers will need to do), that answer is: No. 

In Personal Branding for Baby Boomers, Marc Miller breaks down the steps to building a great online reputation, specifically tailored to those 50+ who find themselves job hunting or competing for work in today’s “LOOK AT ME!” business environment. How can you compete for jobs with digital-savvy Generation Xers and sharp-witted Millennials? You can. 

• What is a personal brand
• Why should baby boomers care
• How to manage it

Our guest Marc Miller’s career journey included 22 years at IBM, several  thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed his perspective forever.

Thirty years of wandering the proverbial career desert, often repeating the same mistakes over and over, taught him his most crucial lesson: Most people don’t really know what makes them happy at their core, what fulfills them. They pursue money, status, a skill set, all of which provide some level of satisfaction,  but not contentment. They wind up feeling frustrated and trapped. Others have figured out what they need, but don’t know how to chart a course to get there.

Learn more about him at https://careerpivot.com/about/