Scaling Content: Behind The Scenes At Hubspot

Hubspot.  If you have been working in the digital marketing space for the past few years you are not only aware of the company and their great ebooks, you know that the term inbound marketing is forever connected to their brand.  An innovator in the content marketing space, Hubspot not only creates content on various platforms, they do it consistently with their audience always in mind.  Jay Acunzo, Senior Content Manager for Hubspot joins host Pamela Muldoon on this episode of Content Marketing 360.  Learn why Jay was attracted to working with a company like Hubspot (and find out what company he left!) and how he helps the content team create, publish and amplify content that drives business results.  Think you don’t have enough resources to make great content happen?  Jay shares how his team of seven content creators can scale content that reaches it’s over 10,000 customers and thousands of other readers around the world.  I guarantee you will look at systems, content production and team in a whole new light after listening to Jay! The Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.