http://www.blogtalkradio.com/emsiprinsiderPublic Relations and Publicity discussions featuring EMSI Public Relations CEO Marsha Friedman. 22 year PR veteran and author of 'Celebritize Yourself'. And EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer, Alex HinojosaenBlogTalkRadio.com. All Rights Reserved.Sun, 16 Jun 2019 04:15:00 GMTThu, 10 Apr 2014 20:30:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/7969c987-f005-47f7-ad19-856b2d46519b_emsi-blog-talk-300.jpghttp://www.blogtalkradio.com/emsiprinsiderPublic Relations and Publicity discussions featuring EMSI Public Relations CEO Marsha Friedman. 22 year PR veteran and author of 'Celebritize Yourself'. And EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer, Alex Hinojosafeeds@blogtalkradio.comBlogTalkRadio.commarketing,publicity,marsha friedman,business,promotion,social media,public relations,pr tips,interviews,mediaEMSI PR InsidernoPublic Relations and Publicity discussions featuring EMSI Public Relations CEO Marsha Friedman. 22 year PR veteran and author of 'Celebritize Yourself'. And EMSepisodichttp://www.blogtalkradio.com/emsiprinsider/2014/04/10/how-recent-changes-to-twitter-and-facebook-impact-authorsMarketinghttp://www.blogtalkradio.com/emsiprinsider/2014/04/10/how-recent-changes-to-twitter-and-facebook-impact-authors/#commentshttp://www.blogtalkradio.com/emsiprinsider/2014/04/10/how-recent-changes-to-twitter-and-facebook-impact-authorsThu, 10 Apr 2014 20:30:00 GMTHow Recent Changes To Twitter and Facebook Impact AuthorsJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're interviewing one of EMSI's social media strategiest about the recent changes to Twitter and Facebook and how they impact your book marketing.  00:31:00EMSI PR Insidernomarketing,social media,Marsha Friedman,PR,Public relationsJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2014/01/28/4-marketing-must-dos-for-2014Marketinghttp://www.blogtalkradio.com/emsiprinsider/2014/01/28/4-marketing-must-dos-for-2014/#commentshttp://www.blogtalkradio.com/emsiprinsider/2014/01/28/4-marketing-must-dos-for-2014Tue, 28 Jan 2014 15:00:00 GMT4 Marketing Must-Dos For 2014Public Relations and Publicity discussions featuring EMSI Public Relations CEO Marsha Friedman. 24 year PR veteran and author of 'Celebritize Yourself'. And EMSI's VP of Media Operations and 16 year media professional. Today they're discussing 4 Marketing Must-Dos for 2014.  00:31:00EMSI PR Insidernomarketing,Marsha Friedman,PR,Publicity,TipsPublic Relations and Publicity discussions featuring EMSI Public Relations CEO Marsha Friedman. 24 year PR veteran and author of 'Celebritize Yourself'. And EMShttp://www.blogtalkradio.com/emsiprinsider/2013/12/06/which-social-media-platforms-are-right-for-youMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/12/06/which-social-media-platforms-are-right-for-you/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/12/06/which-social-media-platforms-are-right-for-youFri, 06 Dec 2013 15:30:00 GMTWhich Social Media Platforms are Right for You?Join EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to choose the best social media platform for you and the best uses for each in your marketing.  00:31:00EMSI PR Insidernopublicity,Marsha Friedman,social media,marketing,PRJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/09/19/secrets-for-getting-publicity-for-your-productMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/09/19/secrets-for-getting-publicity-for-your-product/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/09/19/secrets-for-getting-publicity-for-your-productThu, 19 Sep 2013 19:00:00 GMTSecrets for Getting Publicity for Your ProductJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to get publicity for your product. 00:30:00EMSI PR Insidernomarketing,products,pr,publicity,public relationsJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/09/12/is-your-novel-getting-the-attention-it-deservesMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/09/12/is-your-novel-getting-the-attention-it-deserves/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/09/12/is-your-novel-getting-the-attention-it-deservesThu, 12 Sep 2013 19:00:00 GMTIs your novel getting the attention it deserves?Join EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing tips and ideas to get media attention for your fiction work. They'll speak with two seasoned creative writers who can give you tips to get the attention of the media.  00:30:00EMSI PR Insidernofiction,pr,publicity,book,promotionJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/09/05/3-people-whove-helped-me-in-businessMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/09/05/3-people-whove-helped-me-in-business/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/09/05/3-people-whove-helped-me-in-businessThu, 05 Sep 2013 19:00:00 GMT3 People Who've Helped Me in BusinessJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week Marsha gives life lessons from 3 of the most influential people she has ever known - and gives tips she's learned.  00:31:00EMSI PR Insidernomarketing,marsha friedman,emsi,pr,businessJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/08/08/the-most-rewarding-marketing-mistake-i-ever-madeMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/08/08/the-most-rewarding-marketing-mistake-i-ever-made/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/08/08/the-most-rewarding-marketing-mistake-i-ever-madeThu, 08 Aug 2013 19:00:00 GMTThe Most Rewarding Marketing Mistake I Ever MadeJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing the most rewarding marketing mistake Marsha ever made. 00:31:00EMSI PR Insidernomarketing,lessons,tips,pr,marsha friedmanJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/08/01/how-to-land-that-talk-radio-interviewMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/08/01/how-to-land-that-talk-radio-interview/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/08/01/how-to-land-that-talk-radio-interviewThu, 01 Aug 2013 19:00:00 GMTHow to Land that Talk Radio InterviewEver wondered how to get Talk Radio interviews for yourself, product, book, or business to gain incredible publicity? Join EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're speaking with industry pros that'll give you insider tips and advice they use everyday EMSI Public Relations .  How to pitch the media What to say when you call a producer How to find who to contact What to say on the air00:30:00EMSI PR Insidernoradio,marketing,pr,public relations,marsha friedmanEver wondered how to get Talk Radio interviews for yourself, product, book, or business to gain incredible publicity? Join EMSI Public Relations CEO Marsha Friehttp://www.blogtalkradio.com/emsiprinsider/2013/07/11/how-to-pitch-yourself-as-a-local-tv-guestMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/07/11/how-to-pitch-yourself-as-a-local-tv-guest/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/07/11/how-to-pitch-yourself-as-a-local-tv-guestThu, 11 Jul 2013 19:00:00 GMTHow to Pitch Yourself as a Local TV GuestJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to pitch yourself as a local TV guest. 00:31:00EMSI PR Insidernomarketing,pr,publicity,interviews,marsha friedmanJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/06/20/get-great-publicity-by-writing-op-edsMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/06/20/get-great-publicity-by-writing-op-eds/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/06/20/get-great-publicity-by-writing-op-edsThu, 20 Jun 2013 20:00:00 GMTGet Great Publicity by Writing Op-Eds Join EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to get great publicity by writing op-eds for print coverage for yourself, your product or service, or book. 00:31:00EMSI PR Insidernopublicity,pr,marsha friedman,marketing,op-edJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/06/13/tips-for-an-effective-websiteMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/06/13/tips-for-an-effective-website/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/06/13/tips-for-an-effective-websiteThu, 13 Jun 2013 19:00:00 GMTTips for An Effective WebsiteJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to how to make sure your website has the right ingredients. 00:30:00EMSI PR Insidernomarketing,website,pr,publicity,marsha friedmanJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/05/23/measuring-success-with-social-mediaMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/05/23/measuring-success-with-social-media/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/05/23/measuring-success-with-social-mediaThu, 23 May 2013 18:00:00 GMTMeasuring Success with Social MediaJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how to properly measure success from your social media marketing. 00:31:00EMSI PR Insidernomarketing,social media,pr,publicity,promotionJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/05/09/how-to-get-great-publicity-in-your-hometownMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/05/09/how-to-get-great-publicity-in-your-hometown/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/05/09/how-to-get-great-publicity-in-your-hometownThu, 09 May 2013 19:00:00 GMTHow To Get Great Publicity in Your HometownJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week theyre speaking with Russ Handler about booking local publicity on talk radio, TV, and print coverage. 00:30:00EMSI PR Insidernopublicity,marketing,pr,interviews,marsha friedmanJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/04/25/converting-your-website-traffic-into-salesMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/04/25/converting-your-website-traffic-into-sales/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/04/25/converting-your-website-traffic-into-salesThu, 25 Apr 2013 20:30:00 GMTConverting Your Website Traffic Into Sales Join EMSI Public Relation's CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. Joined by special guest, Joe Thomas, CEO of Left Brain Digital. They're discussing how to get website traffic, effective website content, how to increase your online visibility with social media and how to convert your traffic to sales.  00:31:00EMSI PR Insidernowebsite,marketing,sales,social media,prJoin EMSI Public Relation's CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/03/28/how-to-create-your-own-unique-messageMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/03/28/how-to-create-your-own-unique-message/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/03/28/how-to-create-your-own-unique-messageThu, 28 Mar 2013 19:00:00 GMTHow To Create Your Own Unique MessageJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing the things you need to know to create your own unique message. 00:31:00EMSI PR Insidernomarketing,publicity,pr,marsha friedman,emsi public relationsJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSI's VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/03/21/common-myths-about-publicity-that-might-surprise-youMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/03/21/common-myths-about-publicity-that-might-surprise-you/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/03/21/common-myths-about-publicity-that-might-surprise-youThu, 21 Mar 2013 19:00:00 GMTCommon Myths About Publicity That Might Surprise YouJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing some of the most common publicity myths. 00:30:00EMSI PR Insidernopr,publicity,marsha friedman,marketing,mythsJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 yhttp://www.blogtalkradio.com/emsiprinsider/2013/03/14/how-content-marketing-can-get-you-leadsMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/03/14/how-content-marketing-can-get-you-leads/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/03/14/how-content-marketing-can-get-you-leadsThu, 14 Mar 2013 20:30:00 GMTHow Content Marketing Can Get You Leads Join EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing content marketing. They'll discuss:  What It Is How It Can Benefit You Different Types of Content Marketing How It Can Grow Your Business00:30:00EMSI PR Insidernocontent,business,leads,publicity,prJoin EMSI Public Relations CEO Marsha Friedman, a 23 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/02/21/why-talk-radio-is-an-easy-publicity-toolMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/02/21/why-talk-radio-is-an-easy-publicity-tool/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/02/21/why-talk-radio-is-an-easy-publicity-toolThu, 21 Feb 2013 20:00:00 GMTWhy Talk Radio Is An Easy Publicity Tool Join EMSI Public Relations CEO Marsha Friedman, a 22 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15 year talk-show radio host and executive producer. This week they're discussing how Talk Radio interviews is an amazing publicity tool.  They're discuss:  How to Pitch The Hosts To Get on the Air Talk Radio Demographics Which size markets are the most helpful How to use your interviews for marketing00:30:00EMSI PR Insidernomarketing,PR,publicity,interviews,radioJoin EMSI Public Relations CEO Marsha Friedman, a 22 year PR veteran and author of Celebritize Yourself and Alex Hinojosa, EMSIs VP of Media Operations and 15http://www.blogtalkradio.com/emsiprinsider/2013/01/31/business-tips-to-tell-your-21-year-old-self-if-you-couldMarketinghttp://www.blogtalkradio.com/emsiprinsider/2013/01/31/business-tips-to-tell-your-21-year-old-self-if-you-could/#commentshttp://www.blogtalkradio.com/emsiprinsider/2013/01/31/business-tips-to-tell-your-21-year-old-self-if-you-couldThu, 31 Jan 2013 20:00:00 GMTBusiness Tips To Tell Your 21-Year-Old Self, If You CouldJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they’re discussing business tips you would pass along to your 21-year-old self, if you could.  00:31:00EMSI PR Insidernomarketing,business,tips,pr,publicityJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations andhttp://www.blogtalkradio.com/emsiprinsider/2012/12/20/powerful-benefits-of-sharing-your-message-on-social-mediaMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/12/20/powerful-benefits-of-sharing-your-message-on-social-media/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/12/20/powerful-benefits-of-sharing-your-message-on-social-mediaThu, 20 Dec 2012 20:30:00 GMTPowerful Benefits of Sharing Your Message on Social Media Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they’re discussing the benefits of Google +, Twitter and Social Media. They'll cover important items such as: •  How Google + Plus Benefits Your SEO • The Pope's on Twitter, why aren't you? • Other powerful benefits of using Social Media 00:31:00EMSI PR Insidernomarketing,seo,promotion,social media,google plusJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations andhttp://www.blogtalkradio.com/emsiprinsider/2012/11/29/how-to-plan-your-marketing-strategyMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/11/29/how-to-plan-your-marketing-strategy/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/11/29/how-to-plan-your-marketing-strategyThu, 29 Nov 2012 20:00:00 GMTHow to Plan Your Marketing StrategyJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they’re discussing how to plan your marketing strategy for 2013. They'll cover important items such as: What is my message?Who is my audience?Which are the appropriate media outlets for a PR campaign? What’s your budget?  00:30:00EMSI PR Insidernoplan,marketing,strategy,business,prJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations andhttp://www.blogtalkradio.com/emsiprinsider/2012/11/08/how-to-deliver-a-great-media-interviewMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/11/08/how-to-deliver-a-great-media-interview/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/11/08/how-to-deliver-a-great-media-interviewThu, 08 Nov 2012 20:00:00 GMTHow to Deliver a Great Media InterviewJoin EMSI Public Relations' Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer for this week's PR Insider. This week he's discussing how how to deliver a great media interview. They'll cover important items such as: Understanding the “game” you’re about to play What you can and cannot control How to prep Identifying your takeaways How to craft your perfect answers00:30:00EMSI PR Insidernointerview,marketing,media,radio,prJoin EMSI Public Relations' Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer for this week's PR Insider. Thihttp://www.blogtalkradio.com/emsiprinsider/2012/11/01/how-to-manage-your-marketing-and-pr-during-a-frankenstormMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/11/01/how-to-manage-your-marketing-and-pr-during-a-frankenstorm/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/11/01/how-to-manage-your-marketing-and-pr-during-a-frankenstormThu, 01 Nov 2012 19:00:00 GMTHow to Manage your Marketing and PR during a “Frankenstorm” Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week they’re discussing how an event like “Frankenstorm” impacts the marketing and PR landscape, and what you should do to prepare.= They'll cover important items such as: How to proceed with the media if your topic is relevant. How to proceed if it isn’t. Shifting your focus to media outlets in non-impacted regions Tips for using Social Media during and after the event And much more!   00:30:00EMSI PR Insidernomarketing,publicity,PR tips,frankenstorm,coverageJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations andhttp://www.blogtalkradio.com/emsiprinsider/2012/10/25/why-online-coverage-is-critical-for-your-online-marketingMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/10/25/why-online-coverage-is-critical-for-your-online-marketing/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/10/25/why-online-coverage-is-critical-for-your-online-marketingThu, 25 Oct 2012 19:00:00 GMTWhy Online Coverage is Critical for Your Online Marketing Why You Should be Following Newsweek’s Example.  Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week's they are joined by V. Michael Santoro, co-author with John S. Rizzo of “Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.” They'll cover important items such as: Why online publications are more beneficial than traditional.Getting media coverage, even on small sites, can result in a huge audience.One story published online can boost your website’s ranking.00:30:00EMSI PR Insidernomarketing,publicity,seo,print,prWhy You Should be Following Newsweek’s Example.  Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' andhttp://www.blogtalkradio.com/emsiprinsider/2012/10/17/steps-to-creating-your-best-marketing-toolMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/10/17/steps-to-creating-your-best-marketing-tool/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/10/17/steps-to-creating-your-best-marketing-toolWed, 17 Oct 2012 19:00:00 GMTSteps To Creating Your Best Marketing ToolHow to Get Your Book Written.Tips from a Professional Ghostwriter. Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week's they are joined by Michael Levin, a New York Times best-selling author, renowned ghostwriter and founder of Businessghost.com. They'll cover important items such as: How To Start – Or Finish – Your ‘Celebritize’ Book The Three-step plan to get the book off your hard drive and into the marketplace Hiring a professional editor, copywriter or ghostwriter to fill in the gaps How a book can build your business And much more!00:30:00EMSI PR Insidernomarketing,book,promotion,writing,publicityHow to Get Your Book Written.Tips from a Professional Ghostwriter. Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebrithttp://www.blogtalkradio.com/emsiprinsider/2012/10/11/how-to-stand-out-from-the-competition-and-boost-your-profileMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/10/11/how-to-stand-out-from-the-competition-and-boost-your-profile/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/10/11/how-to-stand-out-from-the-competition-and-boost-your-profileThu, 11 Oct 2012 19:00:00 GMTHow to Stand Out from the Competition and Boost Your Profile Need More Business? Write a Book! Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week's discussion is all about how to build your profile – and your business.  They'll cover important items such as:  How to use the “Celebritize Yourself” method to increase your visibility and credibility. How a Book Can Boost Your Profile - and Business How to get a book written and published, effectively and affordably.00:30:00EMSI PR Insidernomarketing,publicity,PR tips,promotion,businessNeed More Business? Write a Book! Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosahttp://www.blogtalkradio.com/emsiprinsider/2012/09/27/how-to-make-the-most-of-your-public-appearancesMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/09/27/how-to-make-the-most-of-your-public-appearances/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/09/27/how-to-make-the-most-of-your-public-appearancesThu, 27 Sep 2012 19:00:00 GMTHow To Make The Most of Your Public Appearances   Attending a Conference? Get Publicity!   Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. This week's discussion is all about how to make the most of your public appearances and why getting publicity at conferences is so critical.  They'll cover important items such as:  How to pitch the media Good interview tips How to identify the right media and contacts And much more! 00:30:00EMSI PR Insidernopublicity,appearances,marketing,promotion,mediaAttending a Conference? Get Publicity!   Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alhttp://www.blogtalkradio.com/emsiprinsider/2012/09/13/how-to-get-business-to-business-messages-mass-media-coverageMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/09/13/how-to-get-business-to-business-messages-mass-media-coverage/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/09/13/how-to-get-business-to-business-messages-mass-media-coverageThu, 13 Sep 2012 19:00:00 GMTHow to Get Business-to-Business Messages Mass Media CoverageWhere's Your Target Audience?  Trade Magazines or the Mass Media  In this episode, Marsha and Alex explore: Why mass media exposure can be just as valuable to a company with a business-to-business message as a piece in a trade publication Tips for getting a B2B message in an article for the general public How to maximize the mass media coverage to grow your business 00:31:00EMSI PR InsidernoBusiness-to-Business,Trade Publications,Publicity,Target Audience,Media CoverageWhere's Your Target Audience?  Trade Magazines or the Mass Media  In this episode, Marsha and Alex explore: Why mass media exposure can be just as valuable thttp://www.blogtalkradio.com/emsiprinsider/2012/08/30/how-to-get-your-book-promotion-startedMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/08/30/how-to-get-your-book-promotion-started/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/08/30/how-to-get-your-book-promotion-startedThu, 30 Aug 2012 19:00:00 GMTHow to get your book promotion started   Join EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operations and 15 year talk-show radio host and executive producer. . This week's discussion is all about promoting your book.  They'll cover important items such as:  Tips for beginning the process of promotion your book When to start planning your promotion The importance of identifying your target audience Developing a marketing plan and a budget  How to build your following00:30:00EMSI PR Insidernobook promotion,publicity,PR tips,marketing tips,promotionJoin EMSI Public Relations' CEO Marsha Friedman, a 22 year PR veteran and author of 'Celebritize Yourself' and Alex Hinojosa, EMSI's VP of Media Operationshttp://www.blogtalkradio.com/emsiprinsider/2012/08/23/tips-for-getting-print-coverage-for-your-book-or-companyMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/08/23/tips-for-getting-print-coverage-for-your-book-or-company/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/08/23/tips-for-getting-print-coverage-for-your-book-or-companyThu, 23 Aug 2012 19:00:00 GMTTips For Getting Print Coverage For Your Book Or Company   Marsha Friedman, a 22 year PR veteran and founder/CEO of EMSI Public Relations will be joined by Penny Carnathan, EMSI’s Creative Director and Writer and 30 year veteran journalist with a major newspaper. This is your chance to speak with someone who’s been on the “other side” for 30 years Together, they’ll discuss these issues: The 5 Most Common Mistakes When Pitching to the press What to do once you’ve landed the interview How to make your content stand out from the crowd How to make the editors and journalists call you when they need a source00:29:00EMSI PR Insidernoprint coverage,publicity,PR tips,marketing tips,media coverageMarsha Friedman, a 22 year PR veteran and founder/CEO of EMSI Public Relations will be joined by Penny Carnathan, EMSI’s Creative Director and Writer and 30http://www.blogtalkradio.com/emsiprinsider/2012/08/16/should-i-hire-a-social-media-marketing-firmMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/08/16/should-i-hire-a-social-media-marketing-firm/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/08/16/should-i-hire-a-social-media-marketing-firmThu, 16 Aug 2012 19:00:00 GMTShould I Hire a Social Media Marketing Firm?On this episode of the EMSI PR Insider, Marsha & Alex cover: * Why you should be wary of firms promising fast delivery of huge followings. * How fake followers can kill your credibility. * Why building connections organically with valuable content is a must. * Why interaction with followers might be more important that what you actually post on Facebook, Twitter, LinkedIn or Google+. 00:30:00EMSI PR InsidernoSocial Media,Twitter,Marketing,Facebook,BusinessOn this episode of the EMSI PR Insider, Marsha & Alex cover: * Why you should be wary of firms promising fast delivery of huge followings. * How fake followershttp://www.blogtalkradio.com/emsiprinsider/2012/08/09/5-steps-for-becoming-the-newest-go-to-media-sourceMarketinghttp://www.blogtalkradio.com/emsiprinsider/2012/08/09/5-steps-for-becoming-the-newest-go-to-media-source/#commentshttp://www.blogtalkradio.com/emsiprinsider/2012/08/09/5-steps-for-becoming-the-newest-go-to-media-sourceThu, 09 Aug 2012 19:00:00 GMT5 Steps for Becoming the Newest Go-To Media Source Marsha and Alex will share and discuss the ways you can become a media success story! First, identify your expertise – the special knowledge, insight and educated opinion that can serve as valuable content for journalists. Then: 1.Follow the news. 2.Develop a message that offers something of value to the public. 3. Identify the local or national media venues that are a good match for your message. 4.Never, ever pitch your company, product or service when contacting journalists. 5. Understand who their audience is so you can engage the editor or host. Have questions about how these apply to you?  Call the show so the EMSI PR Insiders can share the answers! 00:30:00EMSI PR Insidernomedia,books,news,business,prMarsha and Alex will share and discuss the ways you can become a media success story! First, identify your expertise – the special knowledge, insight and educ