Show GIP.001 - Does Your Brand Attract the Wrong People?

There are two emerging trends all small business owners must get a handle on quickly - economic growth causing a tight labor market.

What if you became the “employer of choice” representing a profession that makes a difference and provides an opportunity to grow? That requires an understanding of what good talent wants. By the way, today’s generation wants what we wanted and what our parents wanted:

• An employer that makes a positive impact in the community and positions itself as a market leader;
• An employer that solicits and values each employee’s contribution, and;
• An employer that inspires excellence throughout the organization, rewarding good people and refusing to tolerate slackers.

Join Gregg Wartgow, Editor-in-Chief of Green Industry Pros magazine, Steven Cohen President of the GreenMark Group, and #ownrlife Host William Eastman for the first of eight shows discussing the future of human resources in small landscape company’s.