The Drum 3/21 - Threshold Nation

This week’s guest is Emmanuel Basnight from Burrell Communications. He will be discussing Threshold Nation, a new agency subsidiary of Burrell. Threshold Nation is designed to create a deeper, more organic, hands-on dive into the lifestyle of the multiethnic urban male consumer age 18-34. Dedicated to being in lockstep with the target with a focus on gathering specific intelligence celebrating similar psychographics within the entire segment, the new agency will offer corporate clients services that include advertising, account planning, market research consulting, creative support and engagement marketing through strategic non-traditional campaigns. Visit their website found at: http://www.thresholdnation.com