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Ety Rybak is the Co-Founder and Chief Operating Officer of Inside Sports & Entertainment Group, the premier provider of once-in-a lifetime event experiences for a cross section of small business, corporate and individual customers. From tickets to a Broadway show and a backstage meet and greet to 50 yard line seats at the Superbowl, Inside always provides the best seats in the house. Ety, one of the America’s top experts on VIP access to major sports and entertainment events will talk about the consumer spending trend towards experiences (versus “things” or merchandise) and how you can motivate clients, employees and prospects with carefully selected exciting experience-based holiday gifts.