Innovation From The Inside: Bruce Cryer

After my interview with innovator Bruce Cryer, a founding member and Global Director of HeartMath, I am certain that the concept of sensazione and understanding how to leverage time were two key ingredients to their success.  Cryer describes that in 1991, Doc Childre intentionally put together a founding team with backgrounds from science, business, education, art and music to design a product that would help consumers learn to transform stress. One question that was always raised during development meetings was, “how will the customer respond to this idea?” HeartMath’s objective was to make the technology enjoyable for consumers as they learned about controlling stress.  Please listen as Cryer shares the HeartMath success journey.