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When it comes to makreting your consulting practice, authority and value proposition are the two things you must achieve.
Positioning yourself as the authority is not new to many when it comes to marketing, but most mistakenly hold back from delivering too much value right up front - until AFTER the sale.
On today's show I will cover how you can become an author by writing your own book (be that traditional, ebook, self-published), and how to use the concept of Drip Marketing to market even more effectively.
