What is the important gleaned data from the big data sets

What is big data, and why do leaders' gravitates toward big data in making strategic decisions. And why do leaders now depend on big data interpretation for managerial decisions? Simply stated, due to technological situational happenstances, there have been surge of convergences of Information Technology (IT) with the Operational Technology (OT) for strategic decision making. Deft leaders and managers should now collaborate with DS, DA, IA to formulate and set #IoT goals' towards maximization of profit  These technological pathways have been changed due to iCloud, Information, Mobile, and Social media, thereby removing all intermediaries from their node. To quickly redact, communication between inanimate objects called the Internet of Things #IoT. And Industrial Internet of Things (IIoT) is where industry communicates with one another like the caterpillar building industry communicating with say with the agricultural department,