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Nonfiction authors need stories as much as - perhaps more than - fiction authors. But I observe that nonfiction authors tend to be stumped.
Sure, some ideas may come from your business conversations, customer success stories, and the like. Broaden your horizens to more possibilities!
Lookinf for storytelling ideas? Here's an example from something that happened while I was just "out living my life" h aving fun with a friend.
Resources for Storytelling Techniques and Storytelling Ideas
Story Power DVD is a storytelling training workshop on video, including the materials live participants used.
Feel you're a "bad" storyteller? The CD Avoid the 7 Deadly Sins of Storytelling
Follow your bliss,
Ronda Del Boccio, the Story Lady
#1 bestselling nonfiction and fantasy author & Celebrith Author Mentor
Creator of the BLISS Butterfly and the 30 Day Awakened Author Challenge