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Manager of numerous superstar careers, Ken Kragen, joins us to share his gold nuggets of success. This Harvard Business School Grad has managed the careers of Kenny Rogers, Lionel Richie, and Olivia Newton John to name a few.
He is also the brains behind "We Are the World" and "Hands Across America".
Listen in to hear the marketing genius and the secret ingredients to making all of these superstars and events hugely successful.
You'll also hear how his latest project, "12 Dogs of Christmas: Great Puppy Rescue" almost didn't get made (and what happened behind the scenes to make it one of the hottest selling DVDs around.)
