Let's Talk Sales Culture: Five things you should know to bridge the “Sales and Marketing Divide”

-*- Does Marketing feel more like “overhead” than a true enabler of sales?

-*- Is Sales struggling to penetrate new accounts, or gain greater wallet share from existing customers?

-*- And why does it seem like your sales and marketing organizations are on two different planets?

Join sales guru Todd Cohen as he welcomes marketing expert Mike Sauber to his bi-weekly BlogTalkRadio program, “Let’s Talk Sales Culture” -- at a special date and time -- on Wednesday, January 28, 4-5pm, to discuss the five things you should know to get sales and marketing on the same page, and driving better business results:

• Why do sales and marketing often appear to be adversaries working for the same company?

• How do you start to build trust between sales and marketing?

• What elements should be in place to keep marketing and sales aligned?

• What specific tactics – at the leadership level – can help drive business growth through sales and marketing collaboration?

• What can the individual sales reps or marketers do help each other achieve their goals?

Let’s Talk Sales Culture is a call-in program, so if you’re grappling with how to get the most out of your sales and marketing teams this is your chance to ask the experts. And please pass this note on to your friends and colleagues who share your interest. Everyone is welcome. To get the most out of the show, turn up your speakers and click on the link at this episode entry at least 5 minutes before show time. We’re looking forward to having you join us. Mike & Todd