The World Needs More of You: Fascinating Interview with Sally Hogshead

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Sally Hogshead measured hundreds of thousands of people to identify a scientific approach to personality branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span.

When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option.

As a world-class branding expert, Sally discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, including almost every major international advertising awards. In fact, she was one of the most awarded advertising copywriters right from start of her career. She showed the world the best of how we see a brand, and today she does the same for people and companies across the globe.

To break through and stand out in any competitive environment, you must understand how to fascinate.