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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Just when you thought online privacy couldn't get any worst, technology developers unveiled software that lets your smartphone listen in on your TV viewing habits. Called SilverPush, this Android-based third-party app uses your... more
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Ok, you're now in charge of the company's social media marketing program (along with several other hats in your business). Where do you start? Where will I find content to post and when should post It? How will I find time to research and... more
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You're a new business owner ready to buy your first advertisement so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never... more
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Internet Social Networking, (AKA Social Media) as we know it today, has only been with us a few year. With approximately only decade since it birth, we are entering a new era of competition, sophistication and monetization. Some would... more
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Ever wonder why all the media outlets use Twitter? Are you curious about how useful Twitter really is? What happened? Are you providing the wrong content? Are you using the wrong posting schedule? Are you engaging your audience... more
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Generating a click doesn't mean generating a lead or a sale. While many business people lament the sometimes uneven results achieved when they employ PPC ads, the best way to turn clicks into cash is to up the ante and... more
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In case you haven't noticed, personal privacy, for the most part, does not exist anymore. Most large retail businesses have full surveillance systems. The highways and roads are replete with traffic cameras; satellites watch all of our... more
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Carl and I decided to create our own Internet radio show because we felt it would be a good way to build organic search ranking. Our reasoning was based on three specific principles. First and foremost, quality content is king for search engine... more
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When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More... more
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If you've been working the web for any length of time, then you know the search engines frown on what is known as "Black Hat" techniques. This technology has been used to exploit search engine algorithms since the first search engines... more
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